• Cultural diplomat
  • Media personality
  • Humanitarian
  • Sports marketing consultant
  • Family woman

"Culture is the fuel that drives my business"

GUBA-2015-launch

Dentaa is widely recognised as a leader in cultural diplomacy. Over the years, through her own endeavours and through strategic collaborations, she has created and buttressed bonds between Ghana and the United Kingdom. The GUBA Awards, established in 2008, are a prime example of Dentaa's work in celebrating Ghanaian and African achievement outside of the continent. She has managed to bring Ghanaian brands and products to new audiences. She has also been instrumental in helping Ghanaian sportsmen, musicians and actors crossover into European markets.

Her motivation for doing this is pride in where she comes from and her belief that she owes much of who she is today to the culture in which she was raised. She believes that Ghanaian culture is something that should be embraced and shared with the world, and that knowledge of Ghana's history and culture has instilled within her a strong sense of pride and determination.

"Africa faces challenges in the way that it is portrayed in the media. I've made it my mission to demonstrate that there is so much more to Africa than tales of poverty, hunger, disease, war, and corruption."

C4news

Dentaa is no stranger to a TV studio, having been a TV presenter in her native Ghana. She is best known to Ghanaian TV audiences for her appearances on Mentor (a music-based reality TV show), and the self-titled The Dentaa Show.

However, Dentaa is aware that those with real influence in broadcasting work behind the camera. Dentaa herself has worked on both sides of the camera, producing and presenting Dinner With Dentaa. However, her true interest in media lies in how channels of communications can be used to better inform people of the stories that can shape our understanding of the political and economic development of the world in which we live. 

She is also a mouthpiece for the Africa that many in the West would struggle to recognise. Decades of negative reporting of Africa has resulted in a deeply-ingrained perception that Africa is a continent of poverty, hunger, disease, wars, corruption, and poor political leadership. Dentaa routinely shares her experiences of working in Africa and working with Africans to paint a picture of hope, innovation, hustle, achievement, inspiration, and beauty.

Dentaa also believe that the media has a responsibility to inform and educate audiences about health challenges. 

 

"Education has a multiplier effect on a society"

Humanitarian2

Dentaa is a firm believer in empowering future generations through providing access to quality education. Giving young people a better understanding of the world that they live in, and socio-political dynamics that underpin most of what goes on in the world, will give young people a stronger sense of where they can fit in into this world, and how they can change the way things are for the better. 

Dentaa has travelled widely and has experienced both abject poverty and lavish opulence, and has concluded that most people don't necessarily want huge mansions, fast cars, and private yachts; they just want a better and more secure life for themselves and their loved ones. A good education enables people to make informed independent decisions, empowering them with the knowledge, skills and confidence to allow them to earn a better living, contribute to the advancement of their communities, and provide a better life for those they love dearest. It is one of the most effective ways to halt the vicious cycle of poverty. 

Whilst working on the GUBA Awards, which celebrates the outstanding achievers of Ghanaian heritage, Dentaa realised that although there is plenty to celebrate, there were also many needs within the community that were in need of tackling, be them related to education or poverty, health or disability.

To help address these challeneges, she created the GUBA Foundation, the charitable branch of GUBA, whose present focus is infant mortality, having previous focused on autism.

"I believe that, through sport, we are united"

Sports-consultant2

Dentaa believes that 'everyone has God-given gifts, whether they lend themselves to becoming a lawyer, doctor, model or an athlete'. If the resources and opportunities to develop, employ, and share one's gifts for the common good are available, she believe that positive social change will inevitably follow.

Through her work and travels, she has observed that nothing has the ability to unite often disparate groups behind a common cause quite like sport can. The world's biggest sporting event - the FIFA World Cup in Brazil - took place in 2014. Dentaa was there and noted how Brazil used the limelight that hosting a major sporting event brings to show off elements of its national culture. Whilst the funding of the tournament may have caused divisions amongst the population, what stuck with Dentaa was how the tournament attracted the attention of hundreds of millions of people from different cultures, who were able to proudly embrace their national differences whilst uniting through a mutual love for the beautiful game.

Sport has always had immense power to influence society. Who could overlook the statements sportsmen like Jesse Owens and Mohammed Ali made, using the platforms that sport provided them? As a healthcare professional, Dentaa acknowledges that sport improves our physical quality of life, but it also has the potential to bring pride in one's culture to life in a positive way.

"No matter what happens, I know I will always have a solid rock"

Family-woman

Dentaa's family is extremely important to her; she knows that she can always rely on them. She counts them as her biggest supporters and her guidance. She has special praise for her partner whom she regards as her 'backbone' for giving her me the vision and support needed to follow her ambitions. Speaking of him, she says "No matter what happens throughout my life or what challenges I face, I know that I will always have a solid rock."

Dentaa has three young children and says that they are the best motivation she could possibly have to do all that she can to create a better world for them to grow up in.

Saturday, 05 November 2016
Published in Blog

'My friends don't believe me when I say that we are going to see the Queen'. The words of the my eldest son.

As my appointment date at the Palace drew ever closer, my home has been a melting pot of emotions and feelings. Tension. Pressure. Excitement. Joy. These emotions have been magnified in the hearts of my children, all three buzzing about their business in eager anticipation of Thursday, 27 October 2016. My children had earlier told me about how that excitement had set their school communities ablaze. Their friends had caught fire with visions of the royalty and pomp. And although their minds were racing, my eldest son reported that his friends still didn't quite believe him!

To be honest, even now – months after I received the notice that few are privileged to ever receive – I find myself in exactly the same position as those friends of my children. I am still pinching myself.

Ten years ago, five years ago, even at the start of this year, if you had told me that I, Dentaa Amoateng, born in Juaso, Ghana, would one day find herself in the same corridors of power which once reigned over the place of my birth, that I would stand in that opulent and world-renowned residence of Queen Elizabeth II receiving one of the highest honours that can be bestowed upon a member of the Commonwealth, I would've chastised you for having the sheer audacity to tell me such a lie. And yet here I am, having lived in the audacity of my dreams. Here I am, having experienced the reality of those far-flung fairy tales of visiting the Queen's palace.

Here I am, holding my dreams in the palm of my hand.

Holding that pendant in my hand, I feel its weight. Not just its literal weight – that's probably the most insignificant thing about it. Holding it, I feel the sheer weight of the award, the sheer gravity of the recognition bestowed upon me. It is this which remains something I simply struggle put into words. But I must try.

One thing I must make clear, is that awards such as this are not earned alone. Left to me and my own devices, I would never have got anywhere close to this MBE.

My GUBA family – the GUBA Enterprise universe which consists of the GUBA Awards, Foundation, Expo and Careers Fair teams – have dragged me to this place of achievement. To my team, please know that I am the sum of your parts.

Every drop of your blood, sweat, and tears, every second of your time, and every joule of your energy coalesced into this moment.

The greatest powers in the land have seen our work and deemed it worthy of recognition. This victory is our victory. This MBE is our time in the sun.

Dentaa with her MBE and family

When I stood before royalty in Buckhingham Palace, please understand that I was not standing there alone. Yes, my precious mother, my wonderful children, and my incredible husband were there in person to support. But I stood with each and every one you there with me in spirit. All the encouragers. All the supporters. All the workers. Everybody who has believed in the dream. Everybody who has put in the miles to make Ghana and Africa as a whole stand tall. The celebrities and the stars who work among us in plain view. This award is for everybody who has contributed to the GUBA journey so far.

I would argue that the weight of this MBE goes even further than that. GUBA started as a way to recognise the positive contributions that a particular community of immigrants and descendants of immigrants have made to UK life, culture, and its economy. Yes, GUBA has recognised the high-flying entrepreneurs, the flamboyant footballers, and the fearless philanthropists, but it's also about the ambitious students, the hardworking doctors and nurses, the teachers, bus drivers, and community stalwarts who all play vital roles in the fabric of British society. This MBE is also for you.

Ghanaians form just one of many communities in the UK, so to honour me for recognising the contribution all the above make to UK society is an admission that what we bring and what we do is valued from the very top. And whilst I'm unashamedly pro-Ghana, this rhetoric should be extended to other diaspora communities – Nigerians, Polish, Indians, Italians, and countless others.

2016 will go down as the year where discord on the issue of Britain's current and future relationship with foreigners seldom left the headlines.

In spite of this, the Queen herself, through honouring me has added weight to the idea that Britain should and does value the Great Britain that we have all helped to create. 

This MBE is ours. This is for all of us. This is for Ghana. This is for Mama Africa. This is for people from all over the world who through being here have really put the 'Great' into Great Britain. 

God bless you, and congratulations to you all.

Dentaa with MBE outside Buckingham Palace